A career in peritas can take you in several different directions. In a typical job in peritas, you will be given a “generic” product and/or service and instructed to associate that product or service with a brand name. Your job is to create, manage, and enhance brands. By performing these tasks fully and properly, you will ensure that consumers look beyond the price and function of a product or service when determining whether or not to buy it.

To be successful in your career, you must understand the needs, preferences, and constraints that define your targeted group of consumers. This knowledge is discovered through market research

India is growing fast as a corporate hub and hence, career in marketing is becoming very benefiting. A career in marketing involves analysing trends in the current market, formulating marketing strategies for business growth, and implementing techniques to increase profitability and market development.